Thats A Nice! selected as 2010 sofi ™ Award Silver Finalist

Los Angeles CA (April 22, 2010) – Thats A Nice! ZUPPA TOMATO, Mamma’s Sicilian Pasta Fagioli Soup, has been selected as a 2010 sofi™ Awards Silver Finalist in the Outstanding Soup, Stew, Bean or Chili category from the National Association for the Specialty Food Trade, Inc.  The sofi Awards recognize excellence in specialty foods and are a coveted industry honor, the “Oscars” of the food industry. “sofi” stands for Specialty Outstanding Food Innovation.  ZUPPA TOMATO was selected by a national panel of specialty food experts, from 1,570 contenders across 31 Awards categories.

Ann Daw, president of the NASFT said “The field was very competitive…The finalists represent the breadth and quality of our members’ distinctive products.  It is clear that our industry is moving forward with innovation, inspiration and creativity.”

“We are very excited to be receiving this honor, especially this year, as we celebrate our 10^th year in the Specialty Food biz,” notes Joseph A. Lo Bue, founder and President of the company.  Lo Bue, a former head buyer in the fashion industry, founded Thats A Nice! in 2000, after he decided to open his own business. He started with one product, OLIVETTA, based on a family recipe, and slowly added to the line, as customer demand grew.  The company’s products now include a full line of condiments, soups, pasta sauces, coffees and gifts.

VP Anthony J. Marciona, notes that “As a Sicilian-American owned company, based in California, we are proud to show that we can make authentic Italian foods on the West Coast, even with a healthy take on the old world recipes. Our newest sauce line, PURE, is organic and vegan-friendly as well.”  Marciona comes from an entertainment background of many years, adding a bit of “show” to Thats A Nice!  The company’s products are all-natural and vegetarian, using quality local fresh ingredients, with low sodium, no animal products and no cholesterol.   Be sure to visit their booth at the 56th Summer Fancy Food Show, June 27-29, 2010, at the Jacob K. Javits Center in New York City.

About  thats a nice!

thats a nice!®, the hip all-natural southern Italian gourmet food line of condiments, soups, sauces, coffees and gifts, is known for unique quality products and catchy product names.  2010 marks its 10^th Anniversary.  The company has a contemporary cachet that blends modern tastes with traditional old world Sicilian flavors, keeping classic Sicilian recipes alive for the new generation.  Products are all-natural, vegetarian, contain no preservatives or animal products, and are made from the finest ingredients, freshest vegetables and exotic spices.  Products include olive mix, garlic spread, pasta sauces, soups, mustard, pasta, COFFEE BREAK gourmet Sicilian Coffees, CUCINA SPORT kitchen sportswear accessories and the new PURE specialty line of healthy Organic Sicilian foods. The website, www.thatsanice.com offers customers links to “where to buy” retail locations, Sicilian secrets, and easy Sicilian recipes. Founded in 2000 and based in Los Angeles, thats a nice! products can be purchased at fine specialty markets nationwide, as well as online 24/7 at www.thatsanice.com.  Join us on Facebook and Twitter.  Additional press info is available by logging onto www.thatsanice.com/press

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