Packages of AFTER GARLIC MINTS and jars of BACIO-sicilian
garlic spread, were shipped all across the country,
as hundreds of orders were generated on a single
weekend from the airing of the show. “THATS A NICE!
online and mail-order sales have jumped over 200%
since the airing of the UNWRAPPED ‘Garlic Goodies’
episode on The Food Network, which featured AFTER
GARLIC MINTS, BACIO and several other company
products,” said Anthony J Marciona, Vice President.
“We are bracing for another sales rush as the show
re-airs at the end of this month.”
As well as the featured products, ZUPPA TOMATO and
ZUPPA LENTIL, various flavors of SUGO, and MANGIA
BOWLS-stainless steel bowls filled with Recipe Cards
and products, were ordered in abundance. These
items evoke memories of the Old World for many
Italian-Americans — near and far . Thanks to the
Internet and the growth of e-commerce, getting a
taste of home cooking is much easier. And those
customers are not all transplanted Italians. THATS A
NICE! gets many online orders from non-Italians as
well. Italian food is the number one ethnic food in
America, according to many surveys.
Joseph A. LoBue, founder and president of THATS A
NICE!, started the business in 2000 with an easy to
use website for direct customers. The website is
constantly upgraded to keep its online and retail
customers happy. Sicilian recipes and new gift
items are constantly added to keep up with demand.
LoBue notes that “Sicilian products are popular
largely because of the goodness and wholesomeness
people associate with those foods, and people from
Italy really crave them. Pasta sauce is one Italian
staple,” he added, “But we offer people additional
staples, like garlic spread, olive mix and soups
that are not as easy to come by. Log on for a taste
of Sicily at home!”
Shop.org and Forrester Research predict that
e-commerce transactions will climb above $225
billion this year. Many specialty food companies
report increased sales and revenue growth thanks to
online business.
About thats a nice!
thats a nice!®, the hip all-natural southern Italian
gourmet food line of condiments, soups, sauces and
gifts, is known for quality unique products and
catchy product names. The company introduces a
contemporary cachet that blends modern tastes with
traditional old world sicilian flavors, keeping
classic Sicilian recipes alive for the new
generation. Products are all-natural, contain no
preservatives or animal products, and are made from
the finest ingredients, freshest vegetables and
exotic spices. The product line includes olive mix,
garlic spread, mustard, soups, pasta and sauces.
CUCINA SPORT, a sportswear and accessories division
for the gourmand, is now available, with the popular
“thats a nice!” logo and insignia. The website,
www.thatsanice.com offers customers links to
“where to buy” retail locations, Sicilian secrets,
and easy sicilian recipes to turn anyone into an
instant gourmet chef. Founded in 2000 and based in
Los Angeles, thats a nice! products can be purchased
online, as well as at fine gourmet stores and
markets from Beverly Hills to New York City.
