for immediate release
may 29, 2002
contact: Anthony Marciona

thats a nice! muffaletta sandwich: the hit new recipe of the summer


Los Angeles CA - thats a nice! shares its popular summer recipe of the famous sicilian-style New Orleans sandwich, the "muffaletta".  All you need is a jar of OLIVETTA, some cold cuts, a good loaf of Italian bread and an appetite!  The recipe takes about 20 minutes from kitchen to table.  The "muffaletta" sandwich's history is quite interesting.  Its origin came from the immigrant Sicilians back in the 1900's living in New Orleans, who would work on plantations and have a short time to eat.  Keeping with tradition, Italians would normally eat olives with their meals.  In order to eat on the run, clever shop-owners would crush the olives, mix with vegetables and spread a layer in a typical sicilian panini of cold cuts, usually prosciutto or salami, some olive oil and bread acquired from the local baker that morning.  Hence its popularity.  Now what makes it easy is you don't have to blend all the vegetables and olives to make the olive mix.  Just open a jar of thats a nice! OLIVETTA and the tradition and flavors of the old world are yours instantly. OLIVETTA, the company's leading product,  is also great on salads, pasta or crackers for a quick appetizer. (RECIPE TO FOLLOW)

thats a nice!, known for its gourmet flavors, creative packaging, online recipes, and retail links, converts ordinary food consumers into instant gourmet chefs and helps them cook the southern italian way in minutes! Customers can go online and find recipes and other suggestions for products, as well as find retail stores where products may be purchased.  Products are all-natural, made from fresh ingredients and mixed with the best spices to create the famous thats a nIce! flavor.  BACIO, a Sicilian "kiss of garlic" spread, is a non-dairy whipped garlic spread, excellent for grilling and sautéeing seafood, meats and vegetables, and to make garlic bread that is "to die for"!  The newest product, ZUPPA TOMATO, "mamma's sicilian pasta fagioli soup" is perfect for cool summer nights. Other products  include:  the award-winning SUGO - sicilian marinara sauce, SUGO BOOM - spicy sicilian pasta sauce,  SUGO VEGGIE - sautéed asparagus-mushroom pasta sauce and PRIMI PIATTI - first course in premium gourmet pasta.  The company also makes gift baskets: MANGIA BOWL and ANTIPASTO BOWL, in a stainless steel bowl or colander, which include various products, cooking utensils, and unique RECIPE CARDS.

thats a nice! products can be found at finer gourmet stores from Beverly Hills to New York City, including: ZABARS in New York, BRISTOL FARMS in Southern California, MARTIN'S in New Orleans, EATZI's in Texas and over 100 stores in 20 states in the US.  Products may also be ordered on the website at www.thatsanice.com.

Additional information is available by logging onto www.thatsanice.com/companymenu or contact via e-mail at press@thatsanice.com.

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RECIPE TO FOLLOW